Today's society, its more acceptable to be a beggar than a frugal person

Today, a co-worker was complaining about how long he felt this pay period was and how he couldn't afford to even buy breakfast..... What does the dot dot mean ? It's one of those conversations where things are left to hang in a way where most  polite people would go "okay your broke, let me buy you breakfast." Anyways, I was left with a feeling of unease and sort of anger because there was this awkward expectant silence.  Instead of buying him breakfast, I offered him some of my coupons.  Which of course my co-worker declined.  "Like omg your so much better than me to use a coupon."  It pissed me off too because yes I'm extremely grateful for everything I have BUT I DO work for it.  Why should I spend some of my hard earned and saved cash.  In the case of my co-worker, he obviously is used to eating out and blowing all his paycheck immediately at the bar.  Something I rarely do, and my sacrifice is suppose to be his gain??? Like really, who enjoys carrying their lunch in everyday when they could just be buying it.  He could actually do something like bring food from home, cook or buy big box of cereal and save a ton of money.  But I suppose he feels that's beneath him to do.  It's funny I think in today's society its more acceptable to be a beggar than a frugal person.  Either way I zipped my mouth out of politeness but what I really wanted to say was freaking reduce your standard of living!!  Which might sound harsh and judgemental but he has nice clothes, great health and one of most stable jobs ever.  Which is more than I can say for the rest of this country.

 And then I read the below article, I was really tempted to print it out and hand it over to my co-worker.  It puts things in perspective in a much more polite and eloquent way than I could.

FALLING OUT OF THE MIDDLE CLASS: A Statistical Look At The People Who Have Lost The Most

By The Business Insider 

Reduce your own living standards. The net effect of falling incomes for many people is a lower standard of living, which can be characterized in many ways: More work, more stress, less money, less free time, less stuff, and falling satisfaction. But a lower standard of living doesn't need to be disastrous, and many people make the mistake of clinging to every gizmo, convenience, and club membership they've ever enjoyed, as if entitled to such things in perpetuity. Better to get rid of unneeded appurtenances on your own, while you have some choice about how to spend your money.
A lot of people have found that simpler living is a luxury in itself, especially if it eases the anxiety that comes with paying dozens of bills each month or being in debt. A lot of things that technically represent a "lower standard of living"--an older car, a smaller house, fewer restaurant meals--don't really change our lifestyles all that much. Forcing yourself to adjust to minor changes before it's absolutely necessary enhances self-sufficiency and makes cutbacks easier to swallow when there's no choice. But if you do it on your own, you might just avoid the squeeze altogether.